Canon Brief

 CLIENT

1. Who is the client? 

The client is Canon.

2. What is the purpose of the campaign?

The purpose of the campaign is to promote Canon, their visions and their products as a whole.

3. What is the purpose of the company?

The purpose of the company is to sell Canon products, but to also show people that they can express their visions through photography and videography.

4. What does the client want from you?

The client wants me to create a series of print posters, a piece of published media such as a magazine, a series of publicity posters and a moving image piece (must be discussed with a lecturer beforehand)

5. What issues do you have to consider in regards to your client?

I have no issues at this current moment.


TARGET AUDIENCE

1. Who is the target audience? (Include demographics, social grade and possibly demographics)

The target audience is 15 to 25 year olds, specifically people with creative minds, or those who are looking to express theirselves in a creative manor.

2. How do you know who your target audience is? Use the brief and research to support your opinion

3. Are there any issues to consider about your target audience? (Such as what does your demographic face and what journeys they take in their lives? whether that be metaphorical or physical)

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