Marketing Campaign

Stages of Media Production

Pre-Production - Production - Post Production - Distribution - Exhibition

Psychographics For My Project

Aspirers - Materialistic and geared towards image and appearance. Typically younger people as there is an emphasis on persona and fashion. They seek status.

Succeeders - Usually have strong goals and good work ethic. They can be quite confident and have good organisation. They seek control.

Strugglers - People that feel alienated or disorganised. Tends to be lower demographics and few resources beyond physical skills. They seek escape.

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